LIPTÁK Pavol, Dipl. Ing.

Pedagogical activity:

• Distribution in Marketing
• Management in Distribution
• Category Management

Publication activity:

• February 2025 (preprint): LIPTÁK, Pavol - KALAŠ, Filip. Language as a Sales Tool: The Power of Multilingual Pricing Tags. International Conference on Innovation, Sustainability, and Applied Sciences (ICISAS 2025); Dubai, United Arab Emirates.
• September 2024: LIPTÁK, Pavol. The Strategic Importance of Category Management for Achieving Competitive Advantage and Sustainable Growth. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. Special Issue, s. 197-205. VEGA 1/0392/23, I-24-113-00.
• June 2024: LIPTÁK, Pavol. AI-Driven Strategies for Category Management Profitability. In Innovations : International Scientific Journal. - Sofia : Scientific Technical Union of Mechanical Engineering. ISSN 2603-3771, 2024, vol. 12, no. 1, pp. 14-16. VEGA 1/0392/23.
• March 2024: LIPTÁK, Pavol. Category Management As Part of Assortment Policy in Retail. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. 1, s. 59-67. VEGA 1/0392/23, I-24-113-00.
• December 2023: LIPTÁK, Pavol. Dopady pandémie Covid-19 na Category Management. In: MERKÚR 2023 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists : December 8, 2023, Bratislava, Slovak Republic. - Bratislava : Vydavateľstvo EKONÓM, 2023. - ISBN 978-80-225-5112-0. - Pp. 175-182. VEGA 1/0392/23.

Scientific research activity:

• ORCID: 0009-0009-1802-1700
• ResearchGate: Pavol Lipták
• LinkedIn: Pavol Lipták

Grants – co-researcher:

• PMVP A-25-106/3020-18 „Artificial Intelligence: Challenges for Linguistics and Marketing“, Faculty of Applied Languages – main researcher Mgr. Filip Kalaš, PhD. (01/2025-12/2025)
• PMVP I-24-113-00 / A-24-106/0027-00 „Artificial Intelligence in the Humanities and Socio-Economic Sectors“, Faculty of Applied Languages – main researcher Mgr. Filip Kalaš, PhD. (01/2024-06/2025)

• VEGA 1/0392/23 „Changes in the Approach to the Development of Distribution Management Concepts of Companies Influenced by the Impact of Social and Economic Crises Caused by the Global Pandemic and Increased Security Risks“, Faculty of Commerce – main researcher prof. Ing. Ferdinand Daňo, PhD. (01/2023-12/2025)

Participation in international scientific conferences:

• Dubai, United Arab Emirates (02/2025): International Conference on Innovation, Sustainability, and Applied Sciences „ICISAS 2025“ (active participation)
• Vienna, Austria (10/2024): GS1 InterACT „Next-Generation Barcodes for a Sustainable Tomorrow“ (passive participation)
• Varna, Bulharsko (06/2024): X International scientific congress „Innovations 2024“ (active participation)
• Košice, Slovakia (05/2024): 11^th International Scientific Conference of Doctoral Students „ISCDS 2024“ (active participation)
• Bratislava, Slovakia (05/2024): Central and Eastern Europe in the Changing Business Environment „CEECBE 2024“ (member of the organising team)

       Dubai, AE with dr. Kalaš             Vienna, AT with Ing. Žiak        Varna, BG s prof. Daneshjom

Miscellaneous Information

Participation in university and faculty activities:

• March 2025: Roadshow – presentation of the faculty at middle schools (presenter)
• February 2025: Open day at the university (promoter)
• November 2024: Roadshow – presentation of the faculty at middle schools (presenter)
• October 2024: Conference in Mojmírovce – 55^th anniversary of faculty (member of the organising team)
• August 2024: Slovak championship in e-bikes, faculty stand (promoter)
• May 2024: Conference in Bratislava – CEECBE 2025 (member of the organising team)
• April 2024: MiniErasmus on faculty (tutor)
• February 2024: Ball for students of the University of Economics in Bratislava (sponsor)
• February 2024: Roadshow – presentation of the faculty at middle schools (presenter)
• November 2023: MiniErasmus on faculty (tutor)
• October 2023: University fair – Gaudeamus (promoter)

Trainings and workshops:

• November 2024: GS1 Slovakia training, Žilina
• November 2023: Promoting the quality of education using modern didactic methods and techniques, soft skills educational workshop, Bratislava
• September 2023: PhD. Orientation Days, training focused on pedagogical, publishing and project-management skills, Bratislava

Education and academic development:

• 2023-present: Doctoral studies at the Faculty of Commerce of the University of Economics in Bratislava (study program dMOM_21 – Marketing and Trade Management)
• 2022: Master's thesis defense „Perspectives of Franchising in the Field of Retail“, obtained degree – Master (Dipl. Ing.)
• 2020-2022: Master's studies at the Faculty of Commerce of the University of Economics in Bratislava (study program iMOM_21 – Marketing and Trade Management)
• 2020: Bachelor's thesis defense „Marketing Communication in the Field of Viticulture and Viniculture“, obtained degree – Bachelor (Bc.)
• 2017-2020: Bachelor's studies at the Faculty of Commerce of the University of Economics in Bratislava (study program bPOB_15 – Business in Trade)
• 2014-2016: Bachelor's studies at the Faculty of Business Management of the University of Economics in Bratislava (study program bEM_15 – Business Economics and Management)