Department of Marketing

The Department of Marketing prepares experts in marketing, trade and business. It offers three modern, trendy, attractive, practical and global study programs. Graduates of the bachelor´s study program Business in Trade will learn to create viable business models. They will be ready to become entrepreneurs, employers or employees - specialists in marketing and trade. Graduates of the master´s study program Marketing and Trade Management will acquire managerial and consulting skills which are important for managers in today's online and offline world. This study program can be studied in Slovak or English. PhD. study program Marketing and Trade Management enables its graduates to expand their managerial skills with research skills. They will use them in various attractive areas, such as modern cutting-edge areas of research and practice, such as neuromarketing using intelligent systems or management and marketing consulting, which is referred to as the profession of the future. Graduates of each of these study programs can find an attractive job in Slovakia or abroad. They can understand a Slovak consumer and/or foreign competitor.

The Department of Marketing very closely monitors all trends from the world of marketing, trade and business, which it verifies by solving domestic and international research tasks and projects. It works very closely with renowned experts in the field of consumer, brand, innovation, quality, human resources and intelligent systems in marketing, trade and business. The department also deals with topics of circular economics, electromobility or consumer neuroscience and nanoneuroscience. The rich publication activities carried out by the Department of Marketing contribute to the dissemination of this knowledge in the professional and scientific public in Slovakia and abroad.