Research Institute of Trade and Sustainable Business

Research, project and implementation Department of the Faculty of Commerce at the University of Economics in Bratislava was founded in 2019.

Objectives

to dynamize science and research at the Faculty of Commerce of the University of Economics in Bratislava in order to increase the number of high-quality publications and to support engagement in the research projects;
to support creation of high-quality research teams at individual departments and their mutual cooperation with the aim to reinforce cooperation within the scientific community in Slovakia and in the broader European area,
to strenghten cooperation with important academic and scientific research institutes, the public sector and business entities in different research areas with the aim to carry out applied research based on signed contracts;
to create space for increasing the involvement of students, in particular PhD. students and young scientists, in science and research activities.

Research Areas

Trade and business entrepreneurship,
Marketing and consumer behavior,
Market research, marketing forecasts and analyses,
Marketing strategies,
Management of business companies,
International trade in the context of globalization,
International trade relations, export-import,
Foreign trade policy of slovakia and the EU,
Environmental diplomacy and geopolitics,
Energy security of Slovakia and the EU,
Financial markets, banking sector and business risks,
International commodity markets,
Design, quality and safety of products,
Distribution processes and logistics,
Electromobility,
Economics and marketing aspects of transport,
Commercial and consumer law,
Industry 4.0,
Circular economy,
Small and medium-sized businesses, family businesses,
Innovation in business ventures,
The economic benefits of tourism,
Shared economy in services of tourism,
Sustainability of tourism,
Economic aspects of MICE,
Impact of ICT on the competitiveness of enterprises,
Knowledge management,
Social and environmental aspects of the business,
Economic processes.

Project Centre

The Project Centre as a part of institute carries out activities supporting the implementation of national and international projects and projects of applied research.

Family Business Center

The Family Business Center as a part of the Research Institute of Trade and Sustainable Business is focused on:

carrying out research and educational activities focused on family business,
organizing courses, workshops and other events for interested professional parties,
transfer of know-how of experts from international environment,
communication in the field of family business in Slovakia with public sector, professionals and media ,
collecting extensive data on the state of family businesses and their contribution to the Slovak economy.

For more information visit: https://vioup.sk/centrumrp/en/

Center for Neuromarketing Research and Strategy

Center for Neuromarketing Research and Strategy as part of the Research Institute of Trade and Sustainable Business is focused on:

carrying out research and educational activities in the field of consumer neuroscience, neuromarketing and trade,
performing conceptual work focusing on the strategic use of knowledge of consumer neuroscience, neuromarketing and business in practice,
providing activities aimed at the development of consumer neuroscience and neuromarketing in relation to neuroscience, artificial intelligence, modern information and communication technologies and human resources,
organizing scientific and professional events dedicated to the scientific, professional, and student public
establishing partnerships for the development of neuroscience, consumer neuroscience and related fields and disciplines at national and international level,
other tasks related to trends and needs of theory and practice.