Call for Papers: 11th AIB-CEE Chapter Annual Conference 2025 BRATISLAVA
ADAPTING TO GLOBAL CHANGE: INTERNATIONAL BUSINESS STRATEGIES IN CEE COUNTRIES AND BEYOND
24 – 26 September 2025
The conference will be hosted by Bratislava University of Economics and Management (BUEM) and University of Economics in Bratislava (EUBA).
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As the global landscape continues to evolve, international business faces significant challenges and new opportunities. The post-Covid era, geopolitical tensions—including the Russian invasion of Ukraine—and the ongoing transformation of the global environment are reshaping business strategies and operations. In this context, firms must adapt quickly and strategically to remain competitive and resilient in a rapidly changing world.
This conference seeks contributions that examine how businesses are responding to global disruptions and shaping their strategies to navigate uncertainty. The focus will be on the intersection of innovation, digitalization, sustainability, and collaboration, which have emerged as key forces driving business transformation and resilience.
Global business collaboration is no longer limited to traditional partnerships. Building networks, fostering cross-industry alliances, and creating global cooperation are essential to ensuring long-term success. Disruptions to Global Value Chains (GVCs) at both regional and global levels present challenges to collaboration and operational efficiency, requiring firms to develop more flexible and adaptive strategies.
The impact of digitalization cannot be overstated, as it has become a central component of international business strategy. Digital transformation goes beyond technology adoption; it shapes organizational structures, improves efficiency, and fosters innovation. Firms equipped with advanced digital tools—such as data analytics, artificial intelligence, and automation—are better positioned to thrive in complex global markets.
Innovation continues to act as a catalyst for business transformation. Beyond product development, businesses must embrace novel approaches to problem-solving, customer engagement, and marketing strategies. Additionally, the growing emphasis on sustainability is driving businesses to integrate environmental, social, and economic principles into their strategies, ensuring long-term competitiveness and trust.
This conference invites papers that address these key themes within the context of international business, with a particular focus on the Central and Eastern Europe (CEE) region and its role in the global economy. Contributions are encouraged that explore strategic responses to geopolitical risks, the adoption of digital technologies, the integration of sustainability practices, and the future of global collaboration.
We welcome both theoretical and empirical papers that provide actionable insights into how businesses in CEE and beyond are adapting to global change, with a focus on strategies for success in an increasingly complex and uncertain world.
