The monograph represents the outcome of the scientific research performed within international collaboration of scientists from Poland and Slovakia coordinated by Sz. Dziuba, PhD, and editors: A. Bodak, PhD, Prof. A. Cierniak-Emerych, PhD, and A. Pietroń – Pyszczek, PhD.
P. F. Drucker indicated that an enterprise has only two basic functions: marketing and innovations (DRUCKER P.F. (1992). The monograph relates to innovations viewed from the standpoint of marketing and customer. The problems of asymmetry of information concerning the quality of potential products and its effect on marketing strategies and promotion within the marketing mix were also analysed. In this regard, the observation of the authors who performed examinations of consumer behaviours connected with perception of energy labels placed on household electrical appliances are also very interesting. The previously discussed ecological problems are continued in the chapter devoted to the development perspectives of transport. Three last chapters highlight the challenges that agriculture and food industry have to face. These challenges, which can be generally defined as technological and market innovations, concern the capability of creation and implementation of new products in the market and the skilful use of promotional potential of national (regional) products.
The monograph represents the outcome of the scientific research performed within international collaboration of scientists from Poland and Slovakia coordinated by Sz. Dziuba, PhD, and editors: A. Bodak, PhD, Prof. A. Cierniak-Emerych, PhD, and A. Pietroń – Pyszczek, PhD.
Being aware of the fact of the multitude of problems in this field, the authors believe that the monograph contributes to exploration of new areas of research concerning innovativeness and represents the topic for the discussion of the scope or limits of the concept of innovation.
References
DRUCKER P.F. (1992). Praktyka zarządzania Warsaw: Nowoczesność.
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Marketing and Market Facing Product and Technological Innovations : Monograph
Recommended Citation:
Last Name, N. 2018. Title of the chapter. In Marketing and Market Facing Product and Technological Innovations. Częstochowa : Oficyna Wydawnicza Stowarzyszenia Menedżerów Jakości i Produkcji, 2018. ISBN 978-83-63978-75-4, p. xxx-xxx.
