Pervez N. Ghauri is Professor of International Business at Birmingham Business School, University of Birmingham. Professor Ghauri was founding Editor in Chief for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS) since 2017, and is a Fellow of AIB and EIBA. He is an academic adviser and keynote speaker for several universities and institutions and has appeared on many TV and social media channels across the academic discipline and industry. He is at at Birmingham Business School, University of Birmingham from September 2015 to March 2018, he was Director of PhD Programmes. This role entailed, management, education and policy issues for all (150) PhD students and supervisors in the school. The programme was reorganized to introduce several new policy issues.
His current research includes the MNEDEVELOP project, which is examining how Multinationals from advanced markets can contribute to the achievement of the United Nations Sustainable Development Goals (SDGs) by creatively serving disadvantaged communities in emerging markets, and create competitive advantage at the same time.
His paper for the conference entitled ,,The new realities and their impact on international business in emerging markets" is devoted to:
- Growth of nationalism and protectionism,
- Pollution and the climate change and associated risks,
- Advances in digital technologies,
- Changing power dynamics and the importance of sustainable development,
- Equality with implications for emerging markets.
Arnold Schuh is Senior Advisor, International Business Educator and Lecturer at the Competence Center for Emerging Markets & Central and Eastern Europe at the Vienna University of Economics and Business (WU). From 2007-2024 he was Director of the Competence Center for Emerging Markets & Central and Eastern Europe (CEE) and Assistant Professor at the Vienna University of Economics and Business (WU). As Director of the Center he was responsible for two CEE Study Programs (The Master Class Central & Eastern Europe, Central Europe Connect) and the CEE CercleWU, an information platform for activities related to CEE business and management. Until June 2007 he worked at the Department of Marketing at WU. He received his Magister in Business Administration (1982) and his Doctorate in Economic and Social Sciences (1986) from the WU.
He is also Adjunct Associate Professor of International Business Studies at the Carlson School of Management (1998), University of Minnesota, USA, and Honorary University Professor at Corvinus University of Budapest (2015), Hungary.
His paper for the conference entitled ,,IB research on CEE: The end of certainties and the recognition of blind spots" says:
,,It is time to look at the assumptions on which CEE research was built and to turn our attention to neglected areas."
and devoted to:
- Challenging traditional assumptions in international business (IB),
- Slow response of IB research to new political and economic phenomena,
- Specific developments in Central and Eastern Europe,
- A call for a revision of basic assumptions and a greater focus on neglected areas in the Central and Eastern European region.
