V dňoch 15. a 16. októbra 2009 sa vo Vzdelávacom inštitúte COOP, a.s. v Mojmírovciach pri Nitre uskutočnila medzinárodná vedecká konferencia Obchodnej fakulty k 40. výročiu jej vzniku pod názvom "Trendy a aktuálne výzvy teórie a praxe v obchode, marketingu a medzinárodných podnikateľských aktivitách v podmienkach globálnej konkurencie".
V dňoch 5. a 6. októbra 2006 sa uskutočnila medzinárodná vedecká konferencia Obchodnej fakulty pod názvom "Obchodné podnikanie v podmienkach teórie a praxe znalostnej ekonomiky".
V dňoch 7. a 8. októbra 2004 sa uskutočnila medzinárodná vedecká konferencia k 35. výročiu vzniku Obchodnej fakulty pod názvom "Obchodné podnikanie a marketing v novom európskom hospodárskom priestore" pod záštitou podpredsedu vlády SR Ivana Mikloša.
The Code of Ethics for publishing articles in the scientific journal Studia commercialia Bratislavensia
The Editorial Office of the “Studia commercialia Bratislavensia” accepts the responsibility and supervision over all stages of the publication process. The publication in the journal is to contribute to securing a rigorous scholarly level also by compliance with the standards of the Code of Ethics (worked out on the basis of available rules and recommendations of COPE and Elsevier Publishing House for publication ethics and the Editorial Board of the Journal) in the publishing of research papers, while all steps are to be even to prevent the breach of this Code. It is important to comply with on the standards of ethical behaviour in the publication of papers, and this fact holds for all stakeholders of the publication process (authors, editors, reviewers, and publishers).
Authors’ duties in accordance with the Code of Ethics
Standard for manuscripts, access to data and their safekeeping
Authors of articles are obliged to use objective arguments and objective results of scholarly/academic research. The database of scholarly research shall be precisely presented. Research papers must contain adequate details and references and must enable readers to objectively reproduce the work concerned.
Authors of articles may be required to provide source data which have been used in studies and articles for the purposes of editorial check, and as long as it is possible, they should retain these data for an adequately long period (5 years) after publishing their papers based on these source data.
Fraudulent and conscious wrong declarations constitute unethical behaviour and are considered unacceptable.
Originality and plagiarism
Authors should ascertain that they submit for publication original work, and if they have used other authors’ sources in their work they must cite them in an adequate way. Plagiarism in all of its forms represents an unethical publishing behaviour and is unacceptable. There are various forms of plagiarism, ranging from the presentation of someone else’s manuscript as one’s own, copying and paraphrasing of substantial parts of others´ works without citing them, up to appropriating other authors´ research results. These are unacceptable.
Multiple, redundant or parallel publishing
It is considered not acceptable for authors to submit for publication manuscripts describing in essence identical research to more than one academic journal. Submitting the same manuscript simultaneously to several journals constitutes unethical publishing behaviour and is unacceptable.
Citation of sources
It is necessary that authors quote publications which have significantly influenced the content their article.
A correct and complete citation of other people’s work must always be provided. Information acquired in a confidential way, must not be used without the explicit consent of written content authors’ of these documents or copyright holders’.
Copyright to articles
Authorship must be limited to those who have significantly contributed to a final concept, design, layout, analysis, writing or exposition of the applicant study, article or paper submitted. All those who have made a significant contribution to the preparation of an article should be indicated as its co-authors. If there are other persons who have participated in some essential aspects in the underwriting research, this should be recognized, and their names should be indicated in the article concerned. A corresponding (responsible) author is obliged to ensure that all co-authors were indicated in the paper, saw and approved the final version of the paper, and agreed with the submission for publication.
Major mistakes in published papers
If the author finds out that there is a significant error or inaccuracy in their own published work, they are obliged to inform the Journal’s Editor or its Publisher without delay, and cooperate with the Editor in withdrawing the article from the production process, or to publish the paper’s revision. Should the Editor or Publisher learn from a third party that the published paper contains substantial mistakes, it is the Author’s duty to immediately withdraw or adjust the paper in response to the Editor’s call, or to provide the Editorial Office with proofs of accuracy of the original paper.
Duties of Editors in accordance with the Code of Ethics
Decision on publishing
The Board of Editors of the scientific journal “ Studia commercialia Bratislavensia” decides on which of the articles submitted to the Journal’s Editorial office should be published, while this decision is made on the basis of Reviewers´ opinions and other background data from the Executive Editor. In the decision on the publication of the paper the Editor shall abide by the rules of the Editorial Board of the scientific journal. This way the Editor is subject to legal proceedings in the case of libel, copyright infringement and plagiarism. The Editor can consult other editors or reviewers in the process of decision making on the publication of the paper.
Fair play
The Editor evaluates manuscripts in terms of their content and quality, regardless race, sex, sexual orientation, religious affiliation, ethnic origin, nationality, or political views of their authors.
Confidentiality
Neither the Editor nor any member of the “ Studia commercialia Bratislavensia ” editorial team is allowed to enable access to any information about a manuscript submitted to anybody else but the Corresponding Author, reviewers, potential reviewers, members of the Editorial Board, and the Publisher.
Publishing and the conflict of interest
Unpublished materials listed and manuscripts submitted cannot be used in the Editor’s own research without an explicit written consent of the Author. Crucial information or ideas obtained in the course of the review process are considered to be confidential and cannot be used for obtaining a personal advantage. Editors and reviewers should refrain from evaluating articles, in which the conflict of interest might arise from competitive or other relationships, including mutual co-operation. The Editorial office requires Authors to inform even about a potential conflict of interests and to submit correction of the article, if the conflict of interest is disclosed after the article has been published.
Participation and cooperation in case of appeal
The Editor should take adequately vigorous steps in case of ethics complaint of the submitted or published manuscript. These measures will usually involve contacting the Author of the manuscript and due investigation of the complaint concerned or claims raised.
The measures also include further communication with bodies and research institutions concerned, and if the relevant of the complaint is confirmed, then also of the correction will be published, or the article, will be withdrawn. Each reported act of unethical behaviour in publishing must be investigated, even when found out a long time after the article was published.
Reviewers’ duties according to the Code of Ethics
Basis for the Editor’s decision
The Reviewers assist the Editor of the scientific journal of “ Studia commercialia Bratislavensia” in an editorial decision on publishing/rejection of a paper. The Reviewer’s comments help the Author to improve the paper. The review is an indivisible part of the formal scientific communication. The Editorial team of the scientific journal “ Studia commercialia Bratislavensia ” share an opinion that all Authors who wish to submit the outputs of their research for publication are obliged to contribute to the process of reviewing papers submitted to the journal.
Timeliness
Each proposed Reviewer who does not feel qualified to review some manuscript submitted for publication, or who knows that they will not be able to complete the review within the deadline specified should inform the Editorial team and excuse themselves from the reviewing process.
Maintaining on confidentiality
Each and every manuscript received for review must be treated as a confidential material. The manuscript must neither be shown to anybody nor it may be discussed with anybody, unless the exception has been granted by the Editor of the “ Studia commercialia Bratislavensia ”.
Unbiased principles
The review should be performed without any bias. A personal criticism of the Author is inadmissible. Reviewers should express their opinions clearly, professionally and support their opinions with adequate arguments.
Citation of sources
Reviewers should identify the data and sources that have been incorrectly cited or not cited by the Author. Any statement that the data or concepts have already been published earlier, have to be adequately documented by the identification of sources. The Reviewer should advise the Editor in the case of principal similarity or overlap between the manuscript reviewed any other published study has observed.
Publishing and conflict of interests
Unpublished materials contained in the submitted manuscript must not be used in the Reviewer’s own research without the Author’s explicit written consent. Essential ideas and information acquired in the reviewing process are considered confidential and must not be used for gaining the Reviewer’s personal advantage. Reviewers should not evaluate articles in case then are in conflict of interest, resulting from professional or other relationships.
Chief Editor
Róbert Rehák, Faculty of Commerce, University of Economics in Bratislava
Co-Editor
Viera Kubičková, Faculty of Commerce, University of Economics in Bratislava
Executive Editor
Peter Červenka, Faculty of Commerce, University of Economics in Bratislava
Editorial Board
Ferdinand Daňo, University of Economics in Bratislava, Slovak Republic
Zenon Foltynowicz, Poznan University of Economics and Business, Poland
Michael Gessler, University of Bremen, Germany
Eva Hanuláková, University of Economics in Bratislava, Slovak Republic
Rainer Hasenauer, Vienna University of Economics and Business, Austria
Andrzej Chochół, Cracow University of Economics, Poland
Marzena Jezewska-Zychowicz, Warsaw University of Life Sciences, Poland
Miroslav Karlíček, University of Economics, Prague, Czech Republic
Tomasz Lesiów, Wroclaw University of Economics, Poland
Claude Martin, Pierre Mendès France University in Grenoble, France
Rodica Pamfilie, Bucharest University of Economic Studies, Romania
Beciu Silviu, University of Agronomic Sciences and Veterinary Medicine, Romania
Andrea Slezáková, University of Economics in Bratislava, Slovakia
Jozef Taušer, Prague University of Economics and Business, Prague, Czech Republic
Cosmin Tileagă, Lucian Blaga University of Sibiu, Romania
Mária Veterníková, University of Economics in Bratislava, Slovakia
Charles M. Weber, Portland State University, USA
Dianne H. B. Welsh, University of North Carolina at Greensboro, USA
Adriana Zait, Alexandru Ioan Cuza University of Iaşi, Romania
Studia commercialia Bratislavensia (SCB) is a peer-reviewed scientific journal published by University of Economics in Bratislava, Faculty of Commerce. The journal has been published since 2008.
The journal presents research articles by scholars and practitioners coming from a wide range of disciplines. The objective of SCB is to provide a forum for the publication of scientific articles, analytical studies, empirical research and contributions to discussion in the field of economics of trade and services, trade management and marketing, service management and international business management. It brings the profiles of distinguished scientific workers, book reviews, abstracts of doctoral thesis and information on scientific activities.
Studia commercialia Bratislavensia welcomes high quality, innovative contributions relevant to the journal’s aims. In pursuit of this objective the journal not only published high quality research papers but also ensures that the published papers achieve broad international credibility.
SCB journal webpage: https://scb.euba.sk/
ISSN 1339-3081 (Online)
ISSN 1337-7493 (Print) - the last print version of the journal was published in 2018
Editorial Office
Studia commercialia Bratislavensia
Obchodná fakulta
Dolnozemská cesta 1
852 35 Bratislava
Slovakia
Obsah
Akinbola Olufemi Amos – Babatolu Ayorinde Tobi – Sanni Sekinat Arike – Akinbola Omolola Sariat
Influence of Strategic Factors on Early Internationalization of Small and Medium Enterprises in Nigeria
Ehiorobo Osa Abraham
Employee Fidelity and the Survival of Micro and Small Scale Businesses in Nigeria
Martin Horváth
Potenciál využitia behaviorálnej ekonómie v rámci manažérskych marketingových nástrojov / The Potential of the Use of Behavioral Economics in Managerial Marketing Tools
Lujza Jurkovičová
Poistné právo v kontexte legislatívy EÚ / Insurance Law in the Context of EU Legislation
Daniela Knošková
Zdravie, starnutie a vplyv socioekonomického statusu ľudí nad päťdesiat rokov na zdravie v Európe / Health, Aging and the Impact of the Socio-Economic Status of People Over 50 on Health in Europe
František Križan – Peter Barlík – Kristína Bilková – Petra Hencelová
Delimitácia intraurbánnej nákupnej zóny na základe mobilných dát: prípadová štúdia Avion Shopping Parku (Bratislava) / Delimitation of Intraurban Trade Areas Based on Mobile Data: Case Study of Avion Shopping Park (Bratislava)
Jozef Orgonáš
Microeconomic Aspects of Franchising
Miroslava Prváková
Factors of Open Innovation
Lenka Vačoková
Spotrebiteľ a jeho vplyv na rozhodovaciu činnosť orgánov alternatívneho riešenia spotrebiteľských sporov / Consumer and his Influence on Consumer Alternative Dispute Resolution of ADR Authorities
Table of Contents
Abeer Naesa - Reabal Mona - Ahmad Ibrahim Kara-Ali - Hussam Eddin Laika
Economic and environmental side of the use of biotechnologies Case Study: Synthesis of some bioplastics from algae
Zuzana Borovská
Projekt BRI a zhodnotenie jeho významu na Blízkom východe (s dôrazom na Irán) / BRI project and evaluation of its role in the Middle East (with an emphasis on Iran)
Denisa Čiderová – Dubravka Kovačević – Jozef Čerňák
The Brexitologic of Competitiveness
Barbora Družbacká – Simona Krivosudská
Energetická bezpečnosť Čínskej ľudovej republiky v oblasti dodávok ropy / Energy security of the People's Republic of China in the field of petroleum supply
Dušan Holub
Pojem, vznik a zánik záložného práva / Definition, establishment and termination of the lien
Elena Kašťáková - Natália Barinková
Vývoj zahraničnoobchodných vzťahov Slovenska s krajinami Strednej Ázie / The Development of Foreign Trade Relations of Slovakia with Central Asian Countries
Marián Kropaj
Licenčná zmluva na používanie ochrannej známky a rozvoj obchodu / Trademark License Agreement and Trade Development
Vojtěch Meier - Barbora Franková
Zkoumaní rodinného podnikání v globalizovaném světě / Family business research in a globalized world
Milan Oreský
Rozhodovanie spotrebiteľov o výdavkoch z pohľadu teórie očakávaného úžitku, ostatných ekonomických teórií až k prospektovej teórii a ich využitie v marketingu / Consumer decision-making on spending according the expected utility hypothesis, according to other economic theories up to prospect theory and their use in marketing
Andrea Slezáková
The License To Perform The Activity Of A Finacial Advisor
Ondrej Tomčík
Perspektívy a úskalia exportu Slovenskej republiky do Číny / Prospects and pitfalls of the Slovak republic’s exports to China
Dana Vokounová
Experiment a jeho využitie v teréne / An experiment and its field application
Table of Contents
Petra Garasová
Spotrebiteľské vnímanie dizajnérskych taburetiek / Consumer Perception of Designer Stools
Marta Karkalíková – Alica Lacková – Ivan Hlavatý
Systémy manažérstva environmentu ako významný spoločenský prínos / Environmental Management Systems as a Significant Social Contribution
Ľubica Knošková
Circular Design and Consumer Involvement in Circular Economy
Martin Kuchta
Extent of Data Utilization within Digital Marketing Processes
Miroslava Prváková
Uplatnenie mechanizmu otvorenej inovácie a vplyv vybraných ukazovateľov firemnej kultúry v podniku / Application of the Mechanism of Open Innovation and the Impact of Selected Indicators of Corporate Culture in Company
Róbert Rehák
Postoj spotrebiteľov voči elektromobilom v Slovenskej republike / The Attitude of Consumers Towards Electric Vehicles in the Slovak Republic
Andrea Slezáková
Performing the Activities of the Commercial Investment Advisor in Austria and of the Financial Advisor in Slovakia
Table of Contents
Peter Červenka ‒ Kristína Gážiová
Moderné navigačné technológie a ich aplikácia v cestovnom ruchu / Modern Navigation Technologies and their Aplication in Tourism
Jamal Hasan
E-commerce and its impact on retail stores in Slovakia
Tatiana Hlušková
Competitiveness Outlook of the Automotive Industry in the V4 Countries
Malgorzata A. Jarossová – Jana Gordanová
Folk Motifs as a New trend in Foods and Beverages Packaging Design
Marta Karkalíková – Alica Lacková – Ivan Hlavatý
Implementácia systémov manažérstva ako súčasť rozvoja organizácie / Implementation of Management Systems as Part of Organizational Development
Ľubica Knošková – Petra Garasová
The Economic Impact of Consumer Purchases in Fast Fashion Stores
Ivana Kravčáková Vozárová
Vývojové tendencie zahraničného obchodu Slovenskej republiky so Spojenými arabskými emirátmi / Developmental tendencies of foreign trade of the Slovak Republic with the United Arab Emirates
Alica Lacková – Marta Karkalíková
Dopady spotrebiteľského správania sa na maloobchodný predaj potravín / Impacts of Consumer Behavior on Retail Sale of Food
Ingrid Potisková
Priemysel 4.0 - výzvy, očakávania, dôsledky / Industry 4.0 - Challenges, Expectations, Consequences
Andrea Slezáková
Entering Into the Register of Providers of Special Financial Education
BOOK REVIEWS
Gevorg Ayrumyan
SLEZÁKOVÁ, A., MIKLOŠ, P. a kol. 2018. Zákon o dohľade nad finančným trhom. Komentár. Bratislava: Wolters Kluwer SR s. r. o., 492 s.
Mária Veterníková
MRÁZ, S. - BROCKOVÁ, K. 2018. Medzinárodné právo verejné (všeobecná časť). Bratislava: Vydavateľstvo EKONÓM. 247 s.
Table of Contents
Alena Bašová
Diversification as a tool to increase energy security
Viera Čihovská
Sociálne partnerstvá firiem v kontexte zvyšovania kvality života a kreovania občianskej spoločnosti / Social partnerships of companies in the context of improving the quality of life and the creation of civil society
Dušan Holub
K problematike založenia a vzniku obchodných spoločností / Issues of the Founding and Establishment of Trading Companies
Paulína Krnáčová – Martin Závodský
Consumer‐Oriented Sales Promotion of Organic Food in Slovakia and the Czech Republic
Marián Kropaj
Nový zákon o zájazdoch a rozvoj obchodu / The New on package tours Act and Trade Development
Hana Magurová – Matej Horvat – Mária Srebalová
Consumer Protection in the Slovak Republic and Protection of Air Passengers’ Rights
Andrea Slezáková
Úvahy de lege ferenda o zákone o finančnom sprostredkovaní / Considerations de lege ferenda on the Financial Intermediation Act
Dušan Steinhauser – Miroslava Čukanová
Impact of Corporate Governance Framework on Economic Performance in European Union
Katarína Súkeníková
Metódy zisťovania lojality zákazníkov / Methods of measuring customer loyaltyLenka Vačoková
Limited Liability Companies in the Slovak and European Legal Context
Mária Veterníková ‒ Ján Mišura
Legal Regulation of Timesharing Contract and Other Contracts on Providing of Certain Services in Tourism Services in Slovak Republic
Dana Vokounová
Generácia Y a zdravý životný štýl / Generation Y and healthy lifestyle
Table of Contents
Marián Čvirik
Spotrebiteľský etnocentrizmus v generačnom kontexte
Martin Horváth
Vymedzenie základných práv a povinností úpadcu v konkurznom konaní
Martin Hudec
The Development of International Economic and Monetary Cooperation in Europe
Monika Matušovičová
Vybrané globálne trendy vývoja obchodu a ich prejavy vo svetovom a európskom retailingu
Daniela Nemcová – Valéria Michalová
Dosahy krízových javov na trh s nehnuteľnosťami a nástroje ich prekonávania
Martin Hudec
A Search for an Optimum Currency Area
Viera Ružeková ‒ Elena Kašťáková
Comparison of the Visegrad group and Baltic countries in terms of multi‐criteria competitiveness indicators
Josef Smolík ‒ Alena Kajanová
Scheming to defraud in an insolvency proceeding: a specific case of economic criminal acts
Ľubica Zubaľová
Zahraničnoobchodný obchod EÚ s Argentínou, prekážky vzájomného obchodu
BOOK REVIEWS
Kristína Drieniková
ZUBAĽOVÁ, Ľ. 2017. Zahraničnoobchodná politika EÚ (vzťahy s vybranými regiónmi). Bratislava: Vydavateľstvo EKONÓM, 168 s.
Table of Content
Zdeněk Caha
Organization and Planning of Corporate Education in the Czech Republic
Dušan Holub
Dohoda o skončení pracovného pomeru z hľadiska podstatných náležitostí / Agreement on termination of employment in terms of essential requirements
Marína Korčoková
Gramotnosť spotrebiteľa / Consumer literacy
Petra Pártlová
Indication of Changes in Projecting Organizational Structures under the New Economy
Andrea Slezáková
Some Selected Legal Aspects of the Activity Rules in Relation to the Financial Agent´s Clients
Jarmila Straková
Strategic analysis methods and their influence on stability and development of small and medium‐sized enterprises in the Czech Republic
Jan Váchal – Tsolmon Jambal
Analyzing the management process in small and medium‐sized enterprises in the Region of South Bohemia
Radka Vaníčková
Application of PRINCE2 Project Management Methodology
Marek Vokoun
Productivity of Czech logistic firms: quality orientation, entrants and multinationals
BOOK REVIEWS
Table of Contents
Dušan Holub – Hana Magurová
Legal Regulation of Entrepreneur’s Conduct in Slovakia
Martin Hudec
The Higher Essence of Economic Convergence Regarding Monetary Impacts
Marta Karkalíková
Dôvody zavádzania systémov manažérstva environmentu v organizáciách / Reasons for Implementation of Environmental Management Systems in Organisations
Elena Kašťáková
Intenzita zahraničného obchodu medzi Slovenskom a Ruskom v súčasnom období / The Intensity of Foreign Trade Development between Slovakia and Russia in the Current Period
Ľubica Knošková – Alena Donovalová
Hodnotenie vývoja konkurencieschopnosti Slovenskej republiky v rokoch 2014 až 2016 / Competitiveness of the Slovak Republic in the years 2014 ‐ 2016 – Evaluation of the Development
Andrea Slezáková
Liability for Damage Caused at the Pursuit of Financial Advisory
Rastislav Strhan
Efekt odrazu a jeho dôsledky na marketingové rozhodovanie / Rebound Effect and its Impact on Marketing Decision Process
Katarína Súkeníková
Proces nákupného rozhodovania: štúdia publikovanej terminológie a názorov / Buying Decision Process: Study of Published Terminology and Views
Otília Zorkóciová – Hana Petríková – Lenka Škodová
Evaluation of Selected Aspects of the Business Environment of the Republic of Macedonia and Foreign Trade Relations with the Slovak Republic
Ľubica Zubaľová
Zahraničnoobchodné vzťahy EÚ s južnými susedskými krajinami po Arabskej jari / EU Foreign‐trade Relations with Southern Neighbourhood Countries after Arab Spring
BOOK REVIEWS
Jana Pšenková
HORBULÁK, Z. 2015. Spoločenská zodpovednosť malých a stredných podnikov. Bratislava : vydavateľstvo IRIS. 172 s.
Ľudmila Novacká
ROLÍNEK, L. a kol. 2016. Krize malých a středních podniků, příčiny a jejich řešení. Praha : Vydavateľstvo Wolters Kluwer. 152 s.
Table of Contents
Viera Čihovská
Internetový obchod a ochrana spotrebiteľa / Consumer Protection in the Area of E-commerce
Iveta Fodranová – Viera Kubičková
The Comparative Study of Cultural Differences of Slovak Inbound Tourists: A Need of Innovations
Martin Horváth
Charakteristika behaviorálnej ekonómie v procese globalizácie a nástupu novej ekonomiky / Characteristics of Behavioural Economics in the Process of Globalization and the Emergence of New Economy
Martin Hudec
Socio-Economic Convergence as a Necessary Precondition and Determinant of Societal Growth
Lujza Jurkovičová
Význam hodnotenia nových technológií a produktov ako súčasti nástrojov na tvorbu viacnásobnej hodnoty pre zákazníka / The Importance of Evaluating New Technologies and Products as Components in Creating a Marketing Multiple Customer Value
Lujza Jurkovičová - Natalya Kubiniy - Tamila Kosovilka - Viktoria Marhitich
The Signs and Priniciples of Goal Setting as a Specific Kind of Activity
Marta Karkalíková
Systémy manažérstva a význam ich auditovania / Management Systems and the Importance of their Auditing
Ivana Kravčáková Vozárová
The Current View on Redistribution of Subsidies in the Agricultural Sector in Slovakia
Marián Kropaj
Nový autorský zákon a rozvoj obchodu / The New Copyright Act and Trade Development
Barbora Paholková - Jozef Orgonáš – Soňa Ivanovičová – Eva Kováčová – Gabriela Kovárová – Zuzana Leskovská
Prozákaznícke myslenie zamestnancov ako atribút základných faktorov podnikania v MSP / Pro-customer Thinking of Employees as Attribute of Basic Factors of Entrepreneurship in SME
Dušan Steinhauser – Miroslava Čukanová
Vplyv transakčných nákladov vo vzťahu k outsourcingu a offshoringu na zisk vybraných akciových spoločnosti / Impact of Transaction Costs in Relation to Outsourcing and Offshoring on Profit of Selected Stock Companies
BOOK REVIEWS
Pavol Kita
ČIHOVSKÁ, V. – MATUŠOVIČOVÁ, M. 2016. Obchodný manažment. Bratislava : Vydavateľstvo EKONÓM. 268 s.
Table of Contents
Boris Baumgartner
Angola - an Oil Dependant Country in Sub-Saharan Africa
Ľubomír Čunderlík
Aspekty vybraných bankových služieb pre finančných spotrebiteľov / Some Legal Aspects of Certain Banking Services for Financial Consumers
Liudmila Gorlevskaya
Building Effective Marketing Communications in Tourism
Eva Hanuláková – Ina Kováčová Bečková
Marketing as a Part of Strategic Management of Consulting Companies
Tatiana Hlušková
Porovnanie stratégií Priemyslu 4.0 na Slovensku a vo vybraných krajinách / The Comparison of Industry 4.0 Strategies in Slovakia and in Selected Countries
Dušan Holub
Zásady tvorby a možnosti ochrany obchodného mena / The Principles of Creation of the Business Name and the Possibility of its Protection
Martin Hudec – Alena Donovalová
Open Your Eyes Alice and Start Following the Economic Cycle Instead of the White / Rabbit: Influential Behaviour of the Economic Cycle
Lucia Khúlová
Export into EFTA and transportation costs
Marián Kropaj
Omeškanie dlžníka a úroky z omeškania v občianskoprávnych a obchodnoprávnych vzťahoch na Slovensku / The Borrower Defaults and Late Charges in Civil-law Relationship and Business-law Relationship in Slovak Republic
Monika Matušovičová
Prístupy zohľadňujúce starnutie populácie v praxi marketingovo orientovaných podnikov / Approaches taking into Account the Aging of the Population in the Practice of Marketing oriented
Enterprises
Jozef Orgonáš - Barbora Paholková - Vladimír Hanuľa – Barbora Némová – Peter Bíreš – Matúš Novčák
Inovácie pri podnikaní v maloobchode / Innovations in Retail Business
BOOK REVIEWS
Elena Kašťáková
KITTOVÁ, Z. A KOL. 2016. Európske a medzinárodné obchodné právo. Bratislava : Vydavateľstvo EKONÓM. 338 s.
Table of Contents
Dušan Holub
Zabezpečovacie zmenky / Security Notes
Malgorzata A. Jarossová
Tradičná talianska kuchyňa a jej propagácia pomocou mobilných aplikácií / Traditional Italian Cuisine and its Promotion Using Mobile Applications
Elena Kašťáková - Dáša Bebiaková
Evaluation of the Current Foreign Trade Relations between Slovakia and Ukraine Affected by the Global Changes in the World Economy
Vojtech Kollár – Peter Polakovič – Jana Gasperová
Systémy riadeného vzdelávania, dôležitá podpora edukačného procesu / Learning Management Systems as an Important Support of the Educational Process
Tatiana Košútová
Región Spiš a jeho tradičné a regionálne výrobky chránené na vnútornom trhu / Spiš Region and Protected Traditional and Regional Products on the Internal Market
Paulína Krnáčová – Silvia Benkőová
Spotrebiteľské správanie v kontexte online marketingu / Consumer Behaviour in the Context of Online Marketing
Alica Lacková
Problémy súvisiace so sortimentom potravín určených pre celiatikov / Problems Associated with a Food Range for Celiac
Vanda Rogovská
Trendy v potravinárskom priemysle / Trends in Food Industry
Viera Ružeková
Prospects for the EU-US Trade Relations in the Light of the TTIP
BOOK REVIEWS
Table of Contents
Boris Baumgartner
The Position of Sub-Saharan Countries in the World Economy
Dušan Holub
Ponuka na prevzatie v kontexte práva cenných papierov / The Takeover Bid in the Context of Securities Law
Elena Kašťáková – Viera Ružeková – Matúš Žatko
Importance of the CIS Countries to the Development of Foreign Trade Relations of Slovakia
Lucia Khúlová – Lenka Šprochová
Importance of TEN-T Corridors in the Development of Infrastructure Example of Visegrad Group Countries
Vojtech Kollár – Jana Gasperová – Peter Poliak
View of Electronic Participation and its Application in the Present Conditions of Democracy
Janka Kopaničová – Dagmar Klepochová
Consumers in New Millennium: Attitudes towards Adoption of New Technologies in Purchasing Process
Júlia Lipianska – Barbora Paholková
Výsledky výskumu využitia public relations a ich nástrojov v podnikoch pôsobiacich na slovenskom trhu / The Results of Research on the Use of Public Relations and its Instruments in Companies Operating on the Slovak market
Alexander Pechersky
Diversity in Board of Directors: Review of Diversity as a Factor to Enhance Board Performance
Radek Tahal - Zuzana Chytková - Marek Novinský
The Effect of Socioeconomic Classes on the Subjective Perception of Economic Situation
BOOK REVIEWS
Lenka Vačoková
VETERNÍKOVÁ. M. 2015. Vybrané kapitoly zo spotrebiteľského práva. Bratislava : Vydavateľstvo EKONÓM, 178 s.
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