Chief Editor

Róbert Rehák, Faculty of Commerce, University of Economics in Bratislava

Co-Editor

Viera Kubičková, Faculty of Commerce, University of Economics in Bratislava

Executive Editor

Peter Červenka, Faculty of Commerce, University of Economics in Bratislava

Editorial Board

Ferdinand Daňo, University of Economics in Bratislava, Slovak Republic

Zenon Foltynowicz, Poznan University of Economics and Business, Poland

Michael Gessler, University of Bremen, Germany

Eva Hanuláková, University of Economics in Bratislava, Slovak Republic

Rainer Hasenauer, Vienna University of Economics and Business, Austria

Andrzej Chochół, Cracow University of Economics, Poland

Marzena Jezewska-Zychowicz, Warsaw University of Life Sciences, Poland

Miroslav Karlíček, University of Economics, Prague, Czech Republic

Tomasz Lesiów, Wroclaw University of Economics, Poland

Claude Martin, Pierre Mendès France University in Grenoble, France

Rodica Pamfilie, Bucharest University of Economic Studies, Romania

Beciu Silviu, University of Agronomic Sciences and Veterinary Medicine, Romania

Andrea Slezáková, University of Economics in Bratislava, Slovakia

Jozef Taušer, Prague University of Economics and Business, Prague, Czech Republic

Cosmin Tileagă, Lucian Blaga University of Sibiu, Romania

Mária Veterníková, University of Economics in Bratislava, Slovakia

Charles M. Weber, Portland State University, USA

Dianne H. B. Welsh, University of North Carolina at Greensboro, USA

Adriana Zait, Alexandru Ioan Cuza University of Iaşi, Romania

Studia commercialia Bratislavensia (SCB) is a peer-reviewed scientific journal published by University of Economics in Bratislava, Faculty of Commerce. The journal has been published since 2008.

The journal presents research articles by scholars and practitioners coming from a wide range of disciplines. The objective of SCB is to provide a forum for the publication of scientific articles, analytical studies, empirical research and contributions to discussion in the field of economics of trade and services, trade management and marketing, service management and international business management. It brings the profiles of distinguished scientific workers, book reviews, abstracts of doctoral thesis and information on scientific activities.

Studia commercialia Bratislavensia welcomes high quality, innovative contributions relevant to the journal’s aims. In pursuit of this objective the journal not only published high quality research papers but also ensures that the published papers achieve broad international credibility.

SCB journal webpage: https://scb.euba.sk/

ISSN 1339-3081 (Online)

ISSN 1337-7493 (Print) - the last print version of the journal was published in 2018

Editorial Office

Studia commercialia Bratislavensia

Obchodná fakulta

Dolnozemská cesta 1

852 35 Bratislava

Slovakia

e-mail: 

16th International Joint Conference: Central and Eastern Europe in the Changing Business Environment was held at the University of Economics, Prague, Czech Republic, and University of Economics in Bratislava, Slovakia, on May 27, 2016.

Výsledok spolupráce akademickej sféry a komerčnej praxe

Učebnica Aplikovaný marketing prináša inováciu, ktorú ocenia najmä študenti.

Zborník z medzinárodnej vedeckej konferencie pre doktorandov a mladých vedeckých pracovníkov MERKÚR 2015.

V dňoch 3. - 4. decembra 2015 sa vo Vzdelávacom zariadení Ekonomickej univerzity v Bratislave VIRT, neďaleko Komárna, stretli doktorandi a mladí vedeckí pracovníci zo Slovenska, Čiech, Poľska a Maďarska, aby navzájom diskutovali o aktuálnych problémoch, témach a smerovaní svojich vedecko-výskumných aktivít.

Kolektív riešiteľov výskumného projektu VEGA 1/0178/14 s názvom Spoločná spotrebiteľská politika EU a jej uplatnenie v SR s dopadom na vzdelávanie spotrebiteľov počas druhého roka riešenia spracoval príspevky do podoby vedeckého recenzovaného zborníka, ktorý ponúka k dispozícii záujemcom o problematiku zameranú na ochranu a vzdelávanie spotrebiteľov v SR.